Project Overview

We teamed up with Ice Barrel to craft a series of videos spotlighting their new Chiller unit. Rather than focusing on the technical specs, we chose to dive into the stories of athletes, showing how the Chiller seamlessly integrates into their lives. The concept? "Ready When You Are."

5 days in Malibu, 2 extraordinary athletes, and an amazing crew made this campaign truly special.

What We Did

We made two 0:45 Spots for the Chiller, by showcasing athletes Mal O’Brien and Grant Mccartney’s stories and how they use the product. We also created 5 curated social cuts for each athlete.